Are you making these mistakes in Facebook Groups?

Have you ever posted, but heard nothing but crickets? No one replies to your posts, no likes, comments, nothing.

And you’re left wondering why? What did I do? Why aren’t they responding?

Well, here are the mistakes frequently made in Facebook Groups. Before you post, make sure you aren’t making one of these!

1. You haven’t introduced yourself.

When you join a group, take some time to read the rules, then introduce yourself. Chances are, you want to include all sorts of backlinks to your website, your work, your latest book or course, but don’t. Save those for the promo thread.

2. You only post promotions.

Maybe your latest course is out and you’re trying to get clients to sign up for it. You know you’re in the perfect group and people will LOVE your work. You’re probably right, they will. But if you come to them with a hard sale “buy my book, join my course” they will ignore it. Think about it, do you open the door and answer the phone when a salesperson knocks? Sure they have a fantastic offer, but the way they are going about it is…well…not the way you want to be sold to.

3. You only post when you want others to do something for you.

That’s the point, right? Well, yes and no. While Facebook Groups are a two-way conversation, make sure you’re posting content that will benefit others. Don’t just include links to the latest article you read. Start a conversation, end with a question, ask others what they think.

As much as people like to give advice they also love talking about themselves, and Facebook Groups are a community, not a podium to hawk goods and services. Yes, we do want to know what you have to offer, but we want to get to know your first and trust you. Then we’ll be your biggest fans and buy buy buy!

What suggestions do you have for making a Facebook group work well? We’d love to hear from you, drop your thoughts in the comments below.


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