Have you ever felt like book marketing is overwhelming? Does it seem like doing a lot of busy work to get your name and your book out there with little to no results?
This year I’m releasing three books, which means three book launches, and three ongoing book marketing strategies. It’s impossible to do “all the things” which is why I’m changing my strategy to focus on what’s most important. Selling more books.
Here’s the deal, you don’t have to be a major extrovert to sell more books, and you don’t have to sit on social media for 24 hours a day. You don’t need more likes on your Facebook page or followers on Twitters and Instagram. Here’s the roundup of author resources to make your book marketing effortless and help you see a significant difference in book marketing.
The #1 thing that has made a massive difference in the visibility of my books isn’t social media, it’s email marketing. After the release of The Five Warriors, I paid a book promotion site to feature my free ebook which resulted in over 1500 downloads in one day. After that, when the ebook wasn’t free anymore, the sales continued. Why? Well, that’s simply the power of email.
MailerLite is the tool I use for email marketing. The interface is easy to navigate, it integrates well with my website, and it’s free for the first 1,000 subscribers. However, what made me switch over to MailerLite is the ability to send out automated emails, for free.
Recently I read Guerilla Publishing by Derek Murphy who is a YA fantasy author. He has some unusual perspectives when it comes to book marketing which I can appreciate. Since I don’t have time to do “all the things” I just need to focus on what works. His approach is exactly what I need. He recommended using Instafreebie to build your email list. I tried it out and started seeing results immediately without doing any promotion.
Writing and Book Marketing Challenges
Sometimes, book marketing it’s the problem, it’s actually starting, or finishing your book. This is something I struggle with since I’m not a fast writer. What helped me finish the publish The Five Warriors was taking a 100-day writing course. Here are the resources that can take you from thinking about writing to taking action and making it a reality.
10-Day Writing Challenge
Are you a writer or should you sell your laptop and focus on becoming a superhero? This 10-day challenge is designed to help you get your feet wet and determine if you truly are a writer.
Book Outline Coaching
When it comes to writing I tend to fly by the seat of my pants. I’ll write the last chapter, all of my favorite parts, and finally put them together into a coherent story. If you write nonfiction, it’s a best practice to have an outline before your start.
The Storytelling Creative
I’ve gleaned massive value from this blog, especially when it comes to the writing process and author branding. If you have a story inside you but you’re not sure how or where to start, come across to The Storytelling Creative and join the community.
Courses and Webinars
Although I’m not one to actually take online courses, I absolutely love teaching them. Learning what other authors do to improve their book marketing blooms ideas that can be incorporated into your strategy.
7 Ways to Market your Book to a New Audience
After your book launch, how do you keep reaching new people and selling more books? This masterclass provides you with seven actionable tactics you can use right now.
How to Plan a Book Launch
This gives you the framework you need to plan a successful book launch. Plus, you’ll have accountability to stay on top of your book marketing and you’ll get a workbook, timeline, and book budget worksheet.
Book Sales Page
This year I’m on a mission to save authors from terrible design and help them sell more books. I teamed up with fellow authorpreneur Bradley Charbonneau to create a step-by-step course to help authors build beautiful landing pages. As ironic as it is, I learned a ton from creating my own course and have Bradley’s perspective. Collaboration is powerful because it helps me to think outside of my limited mindset.
Website Creation for Writers
If you want to do-it-yourself you can. This course is simply hands-on tutorials, showing you how to build an author website in WordPress. The website is built from a marketing perspective so you can easily funnel readers into your email list and sell more books.
Book Marketing Services
While courses are great, sometimes you just need some author assistance or someone to hold your hand through the book launch process. There are some of the services I’ve personally used to assist me in book marketing and book launching.
Curiouser Editing – sometimes you just need to chat with a marketing expert and get new ideas. That’s exactly what I did after the release of The Five Warriors, and I’ve been in touch with Shayla Eaton ever since. Her blog is packed full of resources for authors and helps you take the next step to turning your book publishing dreams into a reality.
Write.Publish.Sell – Alexa Bigwarfe helps you navigate each step of self-publishing, from writing all the way to launching and selling.
Melissa Flicks – When it comes to planning a virtual book launch party, I’m out. It’s something I can do but not something I want to do. Thank goodness for Melissa Flicks. She offers author services that allow you to focus on doing what you do best. Writing.
BadRehead Media – Rachel of BadRedhead Media changes my perspective on blogging. She’s a powerhouse and wrote the 30-Day Book Marketing Challenge book. She’s the reason why I’ve resurrected my writing blog and have already seen an uptick in traffic.
Copywriting – Here’s a service authors “think” they don’t keep, but again, you can benefit from an outside perspective. Logan M. Goodrich is a web copy specialist and a fantasy author who lives to tell stories. She loves to help authors with their book sales copy, author bios, and any other marketing content needs so that authors can spend more time focusing on what they do best – writing books. Contact her through her personal business email at firstname.lastname@example.org for more information on her professional copywriting services.
Book Cover Designers
Recently I’ve been participating in several group author promotions, and it’s refreshing to see how gorgeous the book covers are. I have a hard time refraining myself from downloading hundreds of books I just don’t have the time to read. Here are my top recommended book cover designers that can meet your budget, whether it’s large or small.
Book Editors and Proofreaders
Bad reviews are something you probably can’t get away from, after all, no one likes everything they read. If your book has a lovely exterior, you’ll want to ensure the interior is just as beautiful. I use beta readers to help me get my story under control and flesh out the character development. From there, I use a proofreader to weed through my grammatical errors.
What resources have helped you with your book marketing? Share in the comments below.