Lessons Learned from a Year of Gratitude

Lessons Learned from a Year of Gratitude

Waves of gratitude met me in 2017.

The first day of the year I opened my gratitude journal and wrote out what I was thankful for, what would make the day great, and what steps I would take to make the day amazing.

Looking back on those moments, I didn’t realize what kind of year 2017 would be, although I hoped and prayed it would be far better than 2016.

2016 was the year that broke me. My revenue took a nosedive and I had writer’s block. Basically, everything that could go wrong went wrong.

2017 made up for it in every single way possible and then some. It was a year I challenged myself by writing and publishing three books. I tried something new with book marketing and invested in my ongoing learning. Most importantly, I focused on being more intentional about taking time for self-development and growth.

The most important decision I made in 2017 was deciding not to focus so much on what everyone else is doing, but just to be myself and focus on the things I can control.

I am a firm believer that you can improve your life by the things you surround yourself with and by cultivating the correct mindset. I’ve written about mindset a time or two, but in 2017 I dug into a mindset of gratefulness and abundance.

My mindset was a key thing that made a difference between a terrible year and a wonderful year. Here are the steps I took to make a change and focus on gratitude.

Write down what you are thankful for.

My parents gave me my first journal when I learned how to write, and at first it was full of childish ramblings.

As I entered my teenage years, I discovered just how powerful journaling is. It’s a non-judgemental place to get down all your thoughts, a listening ear that won’t voice its own negative opinions, and a secure place to hold all your dreams.

Journaling helped me to step outside of myself and figure out who I am, what I like and dislike, the values I hold near and the goals I will achieve.

Handwriting is one of the keys to journaling and studies back me up in this case. Something takes place in your memory when you write something down versus typing it up. You’re able to keep the item you wrote down in your memory longer.

I’ve found this to be true which is why I believe in writing things down, even if you will not look at it again. The process will help your mind.

Want more? Read this.

Have a daily quiet time.

How you start your day matters. While it’s tempting to snatch up your phone and scroll through the list of notifications that occurred overnight, it’s not the most effective way to start your day.

(Although, in all honesty, I am a bit of a gamer and I like to wake up first thing in the morning and see how the growth of my empire has progressed.)

Starting my day out with prayer, reading something inspiring or listening to music always gets me in the right frame of mind for the day.

It’s also important to focus on being proactive during the day instead of reactive. What’s an example? When you open your phone and find a message from a fan asking for a tracking update on their shipment. Or you receive a text from your mom asking for a call. Or you have 42 notifications on Facebook because you went 8 hours without checking in. Or you have an email from a client asking for help. All of these messages put us in a very reactive frame of mind. Instead of feeling frantic, start out your morning with peace and calm, and sit down to answer those messages once you’ve had your morning coffee.

Having time in the morning, whether it’s 5 minutes or an hour, to get in the right frame of mind will help you react well when situations arise in your day.

Take time to reflect.

While we may have zen in the morning, it’s easy to lose it towards mid-afternoon, which I why I have another habit of mid-day reflection.

In 2017 I signed up for Shine Text and wasn’t sure what I was getting myself into. However, it turns out to be an impact daily text with a message with a word for the day. While the text is  a brief message you can read in 10 seconds, if you want to dig deeper, they have an app now which sends you the same message along with some actionable steps to put into practice.

I’ve been using Shine Text for over a year and I love the encouraging and deep thinking it’s inspired in me. I’m happy to announce I’m a better person than I was a year ago, but that’s not merely from observing, it’s from understanding my shortcomings and taking action.

Learn more about Shine Text here.

Make your encounters intentional.

In 2017 I made more of an effort not to be attached to social media by turning off notifications on my phone and deleting apps. I helped my stress levels a ton! Since I get hundreds of emails each day and even more notifications from social media, guarding myself from the onslaught saves me precious time, (and probably adds a few more years to my life.)

Instead of reacting, I focus on being present. When I’m on Facebook, I’m only on FB scrolling through the newsfeed. If I’m at dinner with a friend, my phone is nowhere to be found, (unless we’re taking selfies.)

Additionally, I want to make encounters matter. If there are friends I’m spending time with, it’s because there is a mutual benefit. If I have a call with a professional to pick their brain, I write down all the questions I want to ask so I can make the most of their time. Multi-tasking has gone out the window because I want to make more of an effort to be productive.

Want more? Staying Productive as An Indie Author

Don’t be afraid to take time for yourself.

I have a problem with trying to be all things to all people. Each year I improve, but often I feel like I need to jump into situations just because someone else wants me to be involved. In 2017 I had to ask myself a hard question: If I spend my entire life doing things for other people, and end up miserable and unhappy, whose fault is that?

You don’t have to be the social butterfly, or the one who posts in social media 24/7, or the person who takes screenshots of their successes. You can operate quietly in the background on your own time.

As an indie author, I find it tempting to word vomit every little success I have, share income reports, or brag about how great things are. Regardless, I realized everyone’s journey is quite different. Some people launch an instant bestseller, others have trial and error and need to work for even 100 book sales a month. Comparison isn’t something you should do, nor can you directly copy others to achieve the same results. Your journey is your own and success is subjective.

Have your best year ever.

While I outline these steps for you, don’t be afraid to dig deep and find your own unique way to do things. Although social media makes it feel like you have to copy other people in order to find success, you don’t. Follow your own path of self-discovery that leads to success. There’s a reason we are all unique people with different perspectives.

Want more? Read Get Anything You Want with an Abundance Mindset

Year of Gratitude - Lessons Learned

Recommended Reading

In December I finished my Goodreads Reading Challenge with 50 books! The last book I read is quite popular: The Subtle Art of Not Giving a F—k.

While the title of the book is a show stopper, the actual content is fantastic and a relief to read in a time of instant gratification, entitlement and blaming others for what happens in your own life.

Some of my biggest takeaways from the book are:

  • We are constantly learning. The older we become, the more we know and if we remain open-minded, we can continue to learn and grow and become better people.
  • We need to take responsibility for our own actions. When I first entered the workforce, I made many mistakes. Ultimately I blamed those mistakes on other people and situations: I wasn’t trained right. No one told me that. I didn’t have enough coffee. etc. There are many things in life which are out of our control, but we can control our reactions and take responsibility.
  • Our mindset determines how we react in life. One of my friends put together a blog about abundance: what we put out into the world, we get back. I’ve experienced that throughout 2017. If I walk into a situation with good vibes and expect the best, it generally turns out fantastic. Of course there are always those situations where everything that goes wrong just dumps on us, but we have a lot of say in what happens. If we have a negative mindset, lack confidence and are constantly doubting ourselves, we’ll see it play out in life.

Interesting in reading more? Grab the book here.

Share your thoughts. What have you learned from expressing gratitude? How has a mindset of abundance made a difference in your life?

Staying Productive as an Indie Author

Staying Productive as an Indie Author

How do you stay productive as an indie author? Over the past year I’ve written and published three novels, stayed up to date on book marketing, built new relationships and dodged the black hole of social media. As of late, I’ve had many writers and authors ask me, how do you do? How do you manage your time and stay productive?

The short answer is, you have to choose what’s most important to you and focus on it.

Staying productive while writing.

As an indie author, I have limited time because I’m not a full-time author. I don’t write every single day, but when I write, I make it count. Even if I have 1 hour a day, I can typically churn out 1,000 words without batting an eye (just kidding, I do blink now and then).

It’s been four years since I got serious about writing and the phrase “practice makes perfect” is quite true. I’ve been practicing for the last four years and it’s paid off. I’m a much better writer now, the ideas flow and it’s easier to pull together a full-length novel in a short period of time.

For example, my first novel took me 2 years to write. My second novel only took 13 months. My third novel took 5 months. Practice makes perfect.

Staying productive with time limitations.

As for time, my days are filled working on website updates for a law firm. As a digital marketer, I find it’s important to keep my mind sharp by working with leading industry experts. The team I work with comes from a different perspective which keeps me on my toes. Besides contract work, I also work with authors on their book launches and ongoing book marketing strategies. Since most of the time in my day is filled up, I make the most of every single minute. As one of my college professors told me: You don’t have to do everything, but do what you do well.

Staying productive with book marketing.

Marketing is one of the biggest stumbling blocks for indie authors. Since I have a background in technology and digital marketing, I have an advantage, however, I warn you, anyone can become a pro from practicing. I’ve taken courses and classes in both traditional and digital marketing which helps me approach my research from a marketing point of view.

There are two main issues with marketing as an indie author:

  • Lack of Consistency – I’ve seen indie authors try a marketing strategy once and give up when the end result doesn’t meet expectations. When you’re trying something new, it doesn’t always work out the first time, the second time or even the third time. It’s like learning how to ride a bike, or drive a car, the more practice and research you put into it, the better you’ll become.
  • Wasting time on strategies that don’t work – Early in 2017 I made it my goal to focus on marketing strategies that don’t require too much time and energy on my part. The main reason is, I’m a writer and I don’t have 24 hours to devote to writing and marketing. Also, I have a budget. I’m willing to spend money on marketing which helps my promotions become more effective and eliminates the time spent on marketing, especially when you have a budget of $0.

Staying productive with social media.

One of the huge issues with social media is the obsession with notifications. Just read the book The Circle by Dave Eggers and you will get an entirely new perspective on social media. Unfortunately, many people use social media to push sales and marketing, when social media is a tool for relationship marketing.

This is key to note because social media is changing. A few years ago, it was much easier to build up a following and sell to people on social media, because it was new and people weren’t used to the marketing tactics of the digital age. However, instead of pushing your books on social media, the best way to get the most out of social media, is to use to make friends and build relationships.

One of the best ways to use social media, especially if you want to sell more books, is to make friends with authors in your genre. Use those friendships to swap marketing strategies, create giveaways and cross-promote with each other.

Tips on Staying Productive

In conclusion, there are several ways you can stay productive as an indie author. Here are my top tips.

Have self-control and patience with yourself – it’s easy to look and what everyone else is doing and assume you’ll never get there. Comparing yourself to others is dangerous, if you feel that way, separate yourself from the people or groups who make you feel unworthy.

You don’t have to do everything – as an indie author, you run the show, and sometimes you probably feel you’re lagging behind because you aren’t doing everything. There’s no need to be on every single social media platform, or record your audio book if you don’t have the time, or blog yourself to death because some expert told you to. If you’re struggling with marketing pick a strategy and stay consistent with it until you are a pro. If you have the money to hire someone, hire an expert to do it for you.

Stop wasting your time on things that don’t matter – it’s easy to procrastinate when you’re afraid or you don’t know what methods will work for you. If you need help with book marketing, schedule a consult with an expert and determine a way to move forward. If you need to create your welcome series for email marketing, write it. If you need to finish the next book in your series, get off the internet and write.

Keep it simple – there’s nothing like turning something simple into an overly complex process.

How do you keep your sanity and stay productive as an indie author? Share in the comments below.

How to stay productive as an indie author

Setting Expectations for 2017

Setting Expectations for 2017

2016 was quite the year. It had its amazing moments, like spending a week in San Francisco and enjoying the glory of the Pacific Ocean. It had its ups like traveling once a month, being in the wedding of one of my best friends, and finishing The Blended Ones. It also had its downs and low moments, but what is a year if not a collection of the good and bad?

Taking a look back, there are many significant moments I am grateful for. Each experience creates a new memory and helps me on the path of self-improvement and making the next 12 month exciting, productive, and magical. There are great things ahead and with that, here’s a peek at what to look forward to in 2017.

Word of the Year

Collaboration is the word is the year. There must be something in the air because one of the first emails I received on January 1 was titled: Collaboration. One of my favorite quotes which you’ve seen quite often if you’re a long-time reader of the blog is an old proverb.

“If you want to go fast, go alone. If you want to go far, go together.”

There are several variations of that proverb, but the meaning is key. You can do things faster if you do them alone, but if you want to make a bigger impact, start working with others. When I help a fellow author or entrepreneur meet their goals I get that refreshing sense of satisfaction of achievement. It is inspiring to look back and see how much one can accomplish through collaboration.

As a marketer, working with authors and entrepreneurs who reach a different audience is essential to creating a bigger impact. While my main priority is writing novels, I can’t help but adore the authors who are gaining traction with their writing and entrepreneurs who are seeing their website traffic and revenue rise.

Upcoming Collaborations and Projects

Since collaboration is the key word, there are several projects I’ve already started working on with entrepreneurs, and others which are upcoming.

Towards the 4th quarter of 2016 I started doing joint webinars and I’ll be bringing them back, plus some new ones.

Jodi Brandon

In 2016 I had the pleasure of doing a joint webinar with editor and seasoned publishing expert, Jodi Brandon. She is the author of Write. Publish. Market and works with solopreneurs and entrepreneurs, helping them get their work out into the world.

Learn more Jodi Brandon and her work here. 

Curiouser Editing

Curiouser Editing is my go to for all things regarding book marketing. Shayla Eaton, the founder of Curiouser Editing has done exponential things to help me with my book launching and marketing. In 2015 I scheduled a book marketing session with her and was blown away. You’ll be thrilled to learn from her in an upcoming webinar. She’s the one cheerleader you need for your work, plus she offers a ton of valuable resources.

Learn more about the resources for authors that Curiouser Editing recommends. 

EPOCH Studios

A killer team of storytellers that I can’t wait to work with is EPOCH Studios. They are dedicated to the fantasy genre and releasing the hidden stories that haven’t been told yet. They have a blur of exciting initiatives in the pipeline and I recommend signing up for their email list so you’ll be the first to know.

Sign up for EPOCH Studios email list here.

Believe in a Budget

Early in 2016, I was focused on active revenue instead of passive revenue. Mid-year I made the switch to focus exclusively on book marketing for indie authors launching their books. This change includes a bigger focus on courses and other passive revenue streams so I can dedicate more of my time to writing and collaborating. Kristin of Believe in a Budget played an instrumental part in this role. We met thanks to a sponsorship Comcast hired us for and have been co-working together ever since. Our Starbucks working sessions include coffee (duh), brainstorming and swapping ideas back and forth. We share our goals and what we need to do to get to the next level. We’ll be co-hosting a webinar this year, among other things. 

Learn more about Believe in a Budget. 

Book Sales Page

One of the biggest projects I started working on a few months ago is Book Sales Page. It is the official course, show, and blog for your book landing page needs. All the lessons in the course strictly apply to the psychology behind the layout of your landing page or, as we call it, your book sales page. I teamed up with author, web designer, and entrepreneur Bradley Charbonneau. Fun fact, we met via UpWork and I worked for his web design agency as a freelance project manager for a while. We worked so well together and found our mindsets are so aligned, we decided to introduce Book Sales Page to save authors from terrible web design and help them sell more books.

Learn more about the Book Sales Page project here.

Here's what you can expect from www.angelajford.com in 2017

On the Blog

What will happen with this blog? No worries, you can still expect weekly blog posts. I’ll be doing a combination of the following:

  • Book marketing tips and ideas to help you reach new audiences and sell more books
  • Ways to grow your website traffic using social media, email marketing, and other revenue streams
  • Lessons learned from my entrepreneurial lifestyle including places I’m traveling too and books I’m reading
  • Guest posts from authors, writers, and entrepreneurs. In fact, if you’re interested in guest blogging let me know: info@angelajford.com

If you’re not on the email list, you need to be! Each week I’ll send you the link to the latest blog post plus other exciting happenings you can be a part of. Sign up here.

New Releases

I am over the moon about the new book releases you can expect in 2017.

In 2015 I released The Five Warriors – Book One of The Four Worlds Series. From there I proceeded to write Book Two – The Blended Ones, but it took much longer than expected. Here’s why.

The Four Worlds Series is an epic fantasy and Books Three and Four are where the action, adventure, and heroic deeds are centered. It’s over 1,000 pages of action-packed history, lore, prophecies, languages, battles scenes, powerful weapons, mortals, and immortals. In short, Books One and Two are all just a lovely setup for the finale, which is why they were the hardest books to write and also the shortest in the series.

In 2017 I plan on releasing:

The Blended Ones – Book Two of The Four Worlds Series

The Green Stone – Book Three of The Four Worlds Series

Myran – A Tale of The Four Worlds Series

Keep up with the latest in The Four Worlds Series by following me on Instagram or signing up for the email list: www.TheFourWorldsSeries.com – or doing both. It can’t hurt!

When it comes down to setting expectations for the New Year, there are two things I recommend.

First off, write down your goals, expectations or resolutions, whatever you choose to call them.

Secondly, work on them.

I knew I wanted to finish writing The Blended Ones in 2016, the only way it happened was by working on one chapter a day in December. One day, everything clicked and I sat down and wrote 6 chapters in an evening. Sure, I missed days, and forgot to write, or was simply too tired. When push comes to solve, it is the action that will make it happen for you, regardless of whether you worked on your goals every single day or once a week. The important part is to keep going, no matter what, because you have everything you need to make big things happen.

CTT - 2017 Goals

Here’s to you and to making 2017 an amazing year. What are your expectations or your word for the year? Share in the comments below.


The Power of a Positive Mindset Featuring Simply Beautiful by LC

The Power of a Positive Mindset Featuring Simply Beautiful by LC

In early November, I had the opportunity to attend Christy Wright’s Business Boutique, a conference for women who are starting and building their businesses. While it was exciting to be surrounded by 3,000+ women all with entrepreneurial mindsets, it was also a blessing to learn from people who started with nothing. It’s encouraging to know that all it takes is an idea, and from there you have to be consistent with what you put out into the world.

On the first day of the conference, I met Lori Chittam, Owner and Designer of Simply Beautiful by LC. Lori started out like many of us did. She went to the right college, got a great job, and started working her way up in a traditional career. She had it all, the awesome husband, two lovely children, but, as she found out, having a family and being forced to be away from them for hours and hours every single day can be tough. Lori discovered she wanted more time with her family, and in order to make that happen, she quit her job.

Quitting your job gives you time, time to focus on what you really want to do and how to shape your life moving forward. As Lori had that time with her children she started putting positive messages on the wall to encourage herself in her journey. Lori knows the true power of mindset, and if you surround yourself with things that encourage, inspire, and lift you up, you’ll start putting those kinds of things out into the world.

As she created her artwork, she realized she had something right in front of her. A business. And Simply Beautiful by LC was born.

What I love about Lori’s artwork is the fact that she doesn’t just create printables (although you can certainly get those if you’d like). She creates custom quotes that she’ll also frame and mail to you. But what truly stands out is the fact that she uses real gold foil in her designs, which makes these designs actually shine.

Need some positivity in your life? Learn about Simply Beautiful by LC artwork to help stay positive.

Angela: Where did you get the idea for Simply Beautiful?

Lori: When I first became a parent, I struggled quite a bit as most new moms do. I started as a working mom, working a full-time job where I felt like I had no time with my family, to being a full-time stay at home mom with two boys. When I had my second son I was completely lost in my life.

I always felt as if there wasn’t enough time or energy to be there for my kids the way I “should” be. I remember, I would sit in church on Sundays (my one time just to sit, listen, and do NOTHING), and the speaker would say something really encouraging and I would think, “that would have really helped me…yesterday!”

So I started to line my walls with these little 3×3 pieces of paper with inspirational quotes on them. They were not very pretty, but I really needed to surround myself with these positive thoughts to get me through my crazy days. In doing this exercise I discovered that I am truly the maker of my own happiness, my kids will not make me happy, my husband will not make me happy, even a successful career will not make me happy. I am the one that has to get up every day and decide to be happy, it is my responsibility to myself, my family, and those around me.

Although the 3×3 cards worked well for what I needed, as an Interior designer, I really like for things to look beautiful, not just function well. So I started turning those 3×3 cards into gold foil prints, and artwork using real glitter, and that’s where the idea for Simply Beautiful By LC was born.

I actually collaborated with my sister for the name Simply Beautiful By LC (she is the one who brought up the idea of creating a business, which I initially thought was CRAZY). We wanted to combine the simplicity of positive thinking with the beauty of design. I liked “by LC” because it can either stand for Lori Chittam, or Lori and Crystal in case my sister ever wanted to join me in this adventure. It is my mission at Simply Beautiful By LC to offer high quality, handmade art that brings positivity to your chaotic day.


Angela: What’s been on of your biggest challenges with creating and running your shop?

Lori: My biggest challenge would have to be the details behind running a shop online. I currently do not have a brick and mortar store, so a lot of what I do is behind a computer screen. Being a very social person, I learned quickly that I need to find a way to get out and be with people, which is part of the reason I attended business boutique. When starting a small online business you can get so lost in your computer screen dealing with marketing, social media, SEO, etc. I have to remind myself that in order to serve and help people, I need to interact with people:)


Angela: What is one of your favorite inspirational quotes for new entrepreneurs? 

Lori: My favorite quote was actually a custom quote that someone came to the shop with. “She knows in her quiet center where God dwells that he finds her Beautiful, has deemed her Worthy, and in Him, she is Enough.” As a mompreneur, it is so easy to fall into the trap of not feeling like you are enough to the people around you. Am I giving enough to my kids, husband, friendships, my business. Am I even worthy enough to raise little humans into respectable adults while keeping my sanity? LOL. I need this reminder ALOT.



Want some of this lovely prints on your walls? Learn more about Lori’s artwork at Simply Beautiful by LC.

(Hint: Her artwork makes the perfect gift for Christmas, Birthdays, Weddings, you name it.)

What is one of your favorite quotes that encourages you?

When Is Too Much Information Bad for your Brand?

When Is Too Much Information Bad for your Brand?

Today’s guest blog is brought to you by Camilla Peffer. She is a copywriter and content marketer for fashion and lifestyle brands.

A couple of weeks ago I launched a podcast all about love and sex. All We Cannot Say was inspired by a messy break-up and short-lived love affair and was created as a means for me to share my experience of re-entering the dating world. My first listeners were those closest to me: the people I work next to every day. As a freelance copywriter, I spend my time at co-working spaces, spending time with other digital nomads and desktop entrepreneurs. If you’ve ever visited a co-working space, you’ll know that the relationships you develop there are completely unlike those you’ll develop within the illuminated walls of an office cubicle.

The people I see every day aren’t just collaborators or co-inhabitants – they’re some of my best friends. They build me up just before big client meetings, high five me when contracts are signed, and now, they know all about my personal life.

I’ve never had trouble expressing myself. I’m the sort of person who feels things intensely, and writing is an emotional outlet just as much as it is a creative and professional one. So naturally, when I find that I’m so moved by an experience, I’ll editorialize it. Sometimes it gets turned into a podcast episode, sometimes an impassioned Facebook post, and occasionally I’ll blog about it. Like that time I felt the need to slow down, or found inspiration for my business in the humidity of Balinese culture.

But lately, I’ve been questioning the function of transparency in business.

When does candor become unprofessional? Can you keep your personal life private, without alienating your audience?

They say vulnerability is a strength – but when is too much information bad for your brand? Learn to gracefully walk the line between candor and over-sharing.

The pros of vulnerability in business

You’ll be more approachable

Demonstrating your vulnerability can make you more approachable, likeable, and human. If you’re not one for being perceived as high and mighty atop their thrown, conveying your emotional side can do your brand and business wonders.

Tim Ferriss does a masterful job at this, openly discussing his bouts of depression alongside other aspirational content. Like Tim, when people find a common thread within their audience, this can create a high degree of resonance and deepen relationships. And when you have deeper, more profound relationships with your audience, you’ll increase their loyalty and lifetime value.

too much information

Your story can inspire others

Throughout my journey with my podcast, I’ve felt touched by those who’ve found meaning within my story. I’ve had countless people share their similar stories or heartache, and thank me for making them feel less alone. What if you could similarly inspire your customers to get through those tough times? Helping people feel less alone does wonders for mental health at the individual level, as well as the collective level. Strength in numbers!

You might feel lighter

It’s exhausting to pretend that you’re 10/10 all of the time. While there’s truth in the adage ‘fake it ‘til you make it’, there’s also a cathartic benefit to transparency. Missed a deadline? Behind on orders? Sometimes honesty is the best policy, and chances are, people will relate to your hardship. You can’t be excellent 100% of the time, and being honest with your audience will allow you to step off the pedestal and become human again.

You’ll be more memorable

Aside from inspiring your audience to overcome adversity, sharing your story will also keep you at the front of people’s minds. There’s a reason your favourite writers, bloggers, and media darlings are particularly popular – their stories are memorable. JK Rowling isn’t just the woman who wrote Harry Potter – she’s the single, struggling mother who overcame financial hardship to become the author of the world’s best selling book series.

By sharing your own deeply personal narratives, you’re naturally marketing yourself to perhaps your most valuable audience – those just like you who will buy what you have to say, because you’ve spoken your truth.

The cons of too much information

Can be perceived as attention seeking

Before sharing your story with your audience, ask yourself what the function is of your transparency. Is it to find a common connection with your readers, and to help them feel less alone in their endeavors? Perhaps to share a common goal or cause? Or maybe it’s simply to vent your spleen? If your goals are connection, closure and to rally for the common good of the group, transparency can be an effective way to communicate. But if you’re exasperated in your personal life, your best friend, mother or therapist might be more equipped to deal with your emotions. Don’t feel bad about having a human moment! But remember that your clients and customers aren’t there for emotional support.

Emotions can be perceived as unprofessional

As someone who hosts a podcast about love and sex, I’m often met with unfiltered and unsolicited invitations. It goes with the territory, and I’ve had to learn to be selective of who I share my podcast with. I wouldn’t mention it to some of my more conservative clients who rely on me for content marketing, but for those who share my interest in emotional intelligence and sexual health? I’ll invite them right on over to the Facebook page, thank you very much.

Clients can overstep the line

Candor and good humor can help you build rapport with your clients and customers. But there’s a fine line between too much information and just the right amount of self-revelation.

Now, I’m all for treating clients with kindness, warmth, and respect. But unfortunately, there are select individuals in this world who can take advantage of vulnerability. Be wary of them, and keep your personal life for those who’ll receive it with warmth and lack of judgment.

camillapefferCamilla Peffer is a Melbourne copywriter who works with household names and agencies. She provides copywriting & content marketing for fashion & lifestyle brands.

Connect with her


Stop Doubting Your Greatness

Stop Doubting Your Greatness

Do you ever get annoyed with inspirational quotes? The series of “you can do this!” quotes that inspire you to live a purposeful life that fulfills your passion?

The other day I was thinking about it and I realized it’s been a long time since I’ve read an inspirational or self-help book. Most of the time, in order to stay inspired with my epic fantasy novels, I’ve been reading thrillers and suspense.

Every now and then I’ll dip my toe into instructional business related books, but for the most part, I get my sound business advice from blog posts, webinars, and podcasts.

Speaking of podcasts, if you’re looking for a guest for your podcast, I’d be honored to chat it up with your audience. Check out my media page for details.

I was browsing through the many emails in my inbox when one from the library made me pause. Here’s the deal, I’m always putting books on “hold” at the library. When they are ready for me to pick up, the library will email me and I’ll drive – or if I’m feeling healthy – walk the 0.1 mile walk to the library. That day’s email caught my eye because a book I’d put on hold months ago was finally ready for me to pick up. As you can guess, it’s one of the more popular books.

You are a Badass – How to Stop Doubting your Greatness and Start Living An Awesome Life

Hold up. You may be thinking. You’re already living an awesome life, why do you need to read this book?

Here’s what I’ve found. When I’m working and being completely awesome, sometimes it’s too easy to fall into a routine and forget the awesome things.

  • I forget to practice gratitude and be thankful for the opportunities opening around me.
  • I forget to say thank you to the amazing friends, business besties, and family I have in my life. There’s no reason for them to be there other than the simple fact that they want to.
  • I forget that I’m pushing forward to a goal, and I’m so much closer than I was a year ago this time.

When I read books like You are a Badass or attend events like Creative Souls Tribe I’m reminded that I’m not alone in my journey from zero to smashing success. I can’t take things for granted, nor can I become content with where I am now. Although I get down sometimes, and the journey gets rough, I’m moving past the bumps, twists, and unexpected potholes, on to something greater.

There may be hills to climb that are much higher than expected. There may be problems that seem insurmountable. But I truly believe that you have the power to do whatever you want. You simply need to have the right mindset to keep pushing forward, to keep making great things happen.


There’s only a small difference between the people that have it all and the people who don’t. No matter how beaten down, how many failures, bankruptcies, and catastrophic events they faced, the people that are successful keep getting up and keep moving forward.


Sometimes when I fall down, it’s easier to stay down. I take care of a sweet baby girl on weekends, and she recently learned how to walk. Except she still preferred to crawl around the house on all fours. The problem was, whenever she’d stand up, she’d take one or two steps, and then fall down. When you know how to crawl, it’s easy to crawl. It’s easier to stay down there on the ground because walking it’s hard, and learning to do it is hard.

Life isn’t meant to be lived that way. We’re supposed to be up on our feet, growing taller, exploring, learning how to walk and how to run. One day, we’ll fly. But we won’t if we give up. We won’t if we fall down and stay down.

Reading inspirational books and seeing those quotes makes an impact in my life, because I’m reminded of those moments when I fall, because I’m learning something new. Instead of giving up, I need to stand, stop doubting my greatness, practice gratitude, and make it happen.


Many times, I’ve come to roadblocks that have encouraged me to take a different path. One of those has been with my business.

When I started out, I was an online marketer, working with companies and setting myself up as a marketing manager or assistant. I’d do the work an employee would typically do, expect I was a freelancer. From there, I started getting my own clients for websites and marketing work. Yet the more clients I worked with, the more wrong it felt.

Something was off, something just wasn’t me. It was that moment when I fell and I wondered if I should even get back up. It was in that moment I saw the fork in the road and realized I was on the wrong path.

Instead of hustling and searching for clients to do something I really hated doing for them, I needed to focus on things that I’m actually good at and that bring me joy.

Yes, I’m good at marketing, especially social media marketing. Yes, I can build you an amazing WordPress Website. Yes, I can be your content marketing manager and write for your company.

However, I’m best at sharing my book marketing expertise and teaching others. I’m better when I’m speaking, whether it’s live or recorded.

I’m myself when I’m free to write the words I see dancing in the air, that simply need to be put down on paper. It’s been a journey to finding my passion and purpose. I’ve made mistakes, I’ve been wrong, but I’ve never lost the ability to get back up and keep going.

What are you going to do to make yourself stop doubting your greatness?


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