So you want to establish a social media presence. Before you start creating accounts and throwing up your picture, links to your music, and other work, it’s important to pause, take a step back, and think about your goals.
It may seem like everyone is on social media, and it’s one of the best ways to connect with individuals internationally without the location barrier.
Honestly, social media is an excellent way to connect and spread your message further.
If using social media is one of your selected marketing strategies, it’s important to know what your goals are and to be able to talk about why you’re using it.
It’s easy to fall into the trap of wanting see more followers on Facebook and Twitter and a high number of likes on Facebook and retweets on Twitter. But it doesn’t mean anything if individuals are not actively engaging with you and converting into fans. How will you know when they do?
Here’s a look at the different kinds of social media sites and what they can do for you. These suggestions are specifically geared towards musicians, but some tips are relevant for people in any industry.
Facebook allows you have a Profile for friends, and a Page for fans.
What’s the different?
Your Facebook Profile is for friends. Actual friends you have outside of social media. Profiles are meant to amplify those friendships, although, in reality, they seem to be a pedestal for individuals to boost about the highlights of their lives.
Profiles can be as public or as private as you’d like them to be, depending on your privacy settings. For example, if we aren’t friends on Facebook, and you search for “Angela Ford” my Page will come up. If you happen to stumble upon my Profile, it’s unlikely you’ll see anything beside my Profile picture. And chances are you won’t even be able to friend request me, unless we have mutual friends.
Your Facebook Page is for fans. You have upcoming events, launches, shows, etc. And you want your fans to know about it. You have the ability to post images, events, videos, and more on you fan Page. Plus, you can target ads to specific individuals who share your interests, location, and more using Facebook Advertising.
A bigger question you have might be: What should I post on Facebook?
- Images – beautiful photos and quotes tend to compel higher engagement
- Videos – encourage users to see you and your music in action
- Articles – share your unique thoughts about your industry and link back to your site
- Relevant Industry Information – found a video, article or other information someone else created? Share it on your page and make sure you tag them in it
- Ask for the sale – have you asked for others to like your page, share your work, or buy your music?
See it in action: Allison Bencar is a musican who does a great job with her Facebook page: https://www.facebook.com/AllisonBencar
Twitter is my favorite social media platform, and it obvious from my level of interaction on Twitter.
Twitter is like a networking event. Lots of people are having conversations everywhere, and it’s up to you to join the conversation and start posting with relevant hashtags.
The catch is, you need to be clever and get your message across in 140 characters or less.
What should you post?
You can include a link back to your site, video, images, etc. Additionally, favoriting and sharing others messages by “retweeting” is an excellent way to expand your reach.
Include hashtags in your Tweets and start conversations by mentioning others. In a networking event, you shouldn’t be a fly on the wall. Same thing with Twitter!
For more information on hashtags, click here.
One of the most fun ways I’ve found of building relationships on Twitter is by joining Tweet Chats. They are hour long events where a group of people use the same hashtag to interact on Twitter. A moderator will post questions and often there is a special guest to share their knowledge.
For more information on Tweet Chats, click here.
Twitter provides an easy way to see how you are doing month over month: analytics.twitter.com
Need a shoutout on Twitter? Let’s chat on Twitter: @aford21
LinkedIn is your professional network. Is the place where you list your skills, experiences, and connect with those in your industry. Again, it’s a powerful way to build a network and relationships with those who aren’t in your immediate area.
What’s the best way of building those relationships? LinkedIn Groups are an excellent way to kickstart your relationship building. Join active groups in the music industry with more than 5,000 members.
Introduce yourself and include links to your website and work. Stay active. Make it your goal to comment on posts, answer questions and share your opinion.
Instagram is where you’ll go to share you beautiful visuals from places you’ve traveled to, glimpses of your shows, and yes, even upcoming events.
The key to maximizing your reach on Instagram is to use about 11 relevant hashtags on each post.
And don’t just follow your friends. Follow people in the industry you respect, radio stations, fellow musicians, etc.
Instagram is not the place to post pictures of your kids and your dog. That belongs on your private Facebook Profile.
While it’s okay to post what you do on Instagram every single day, those visuals should be captivating and compelling.
For example, in June 2015 I spent two weeks working and exploring in Ormond Beach, Florida. Almost everyday I posted a creative photo with several hashtags.
As another example, Lauran Sauer is a bass player in the Allison Bencar Band (one of my favorite bands in the Nashville area). She does an excellent job portraying her passion on Instagram. Take a look!
Pinterest is your personal bulletin board, allowing you to collect and categorize the things you love.
For example, if you’re an artist, Pinterest is an excellent way to display your artwork, graphic design, motivational quotes etc.
If you’re a designer or architect, Pinterest allows you to display a portfolio of your work. And others can “pin” that work on their boards. But when they actual click on an image it’s linking back to your website.
So how does Pinterest help musicians? I actually don’t recommend Pinterest for musicians since it requires beautiful visuals. Your YouTube Channel will do a much better job promoting your work then Pinterest will.
While I am on Pinterest, my collection of recipes, beautiful images, and places I want to travel to is more personal than business. And yes, while I don’t prevent others from taking a look, following me on Pinterest will not help you grow.
But if you need inspiration, check out my “Get Inspired” Pin Board.
Snapchat is an app you can only access if you have smartphone, which most people have these days.
What does it do?
Snapchat allows you to take a photo or video and share it on your feed or send it to a friend. You friends can only look at your Snapchat photo or video for the time limit you designate. And then it’s gone. Lost in the void. Never to be seen again unless the Snapchat database where all the videos and photos are stored, gets hacked.
So my question is, what’s the point of Snapchat? I’ve gone in circles, round and round with individuals on Snapchat and how it can help you, and your business grow.
My question for you is, are you on Snapchat? If so, why?
Have you seen results from promoting the fear of missing out?
- Establish your goals for social media marketing
- Pick 1-2 platforms to focus on growing and post consistently on those
- Reach out to others, mentioning them in posts and comments
- Don’t be afraid to put yourself out there and ask for view, likes, and comments