Digital Marketing is my thing! I enjoy it and it’s the one thing I find myself doing all the time without meaning too! Much like breathing, it’s a habit. I mean seriously, how often do you think about the fact that you’re breathing. Air. In and out. All the time. You just do it and move on with life. High-five for getting that breathing thing down – it’s pretty important.
I’m a busy gal, I can’t lie, and especially now there seems to be a lot popping up on my plate. Hey, I’m not complaining but it’s always good to realize when you need help. So, I dropped my contact details into a form and asked a marketing company to contact me to figure out how we can work together.
Anyway, this marketing consultant gives me a call, pulls up my website, and takes me through the typical sales call.
- What are you goals?
- What are you hoping for by reaching out to us?
- What do you do?
- What do you want more of?
- How can we help your business?
So, I told him. After a 5 minute conversation, the sales rep gave it to me straight: “We actually can’t work with you because you’re a competitor.”
My immediate reaction was… WHAT?!
That’s like telling a local mom and pop burger joint they are competing with McDonald’s! Just as food is food, marketing is marketing, but I don’t appeal to everyone!
My target market isn’t just anyone and everyone who’s interested in marketing!
How could I, as a solopreneur, be competition for a massive marketing company with a sales department, account managers, and a team of people to assist businesses in meeting their goals?
Am I really their competition?
Initially, after my reaction of shock I was a bit upset they didn’t even offer to walk me through their services. I was shut off cold!
But then, I started thinking about it, and maybe you in your business have had the same thoughts.
If I have the power to scare an enormous marketing company, what can I do next?
It was encouraging to realize I have skin in the game, not just for the people who find me, but enough to freak out the huge companies who have been around for ages.
It gave me the “watch out world” feeling.
Honestly, I’m not their competition. I work with other entrepreneurs and small businesses who do digital marketing. The key is identifying your niche. Who is your target audience? Who do you want to work with? It can’t be anyone and everyone. The world’s too big for that.
I don’t see competitors at all – there are over 7 billion people in the world, there’s room for everyone. We may do some of the same things, our thoughts and ideas may overlap, but at the end of the day we’re stronger together.