Today’s guest blog is by Sandra Christie, a writer for iDigic.
Brands who have embraced Instagram are a testament to the fact sales and marketing can multiply when you’re on social media. Instagram has become a driving force behind the self-proclaimed ‘home for visual storytelling’. In simple words, Instagram is one of the most important marketing tools of your brand.
Instagram – Brand-Creating Power Tool
How is Instagram a brand-creating power tool? Just think about it. Instagram is an awesome tool which publicizes your brand and creates demand for your products and services. However, this is only possible if you use employ the right strategy.
Irrespective of the success, size or popularity of your business, you need an Instagram account. And it is not too late to have one, as currently, Instagram is getting all the required attention. As a friendly nudge, the tips below can bring the necessary brand promotion for dominating sales:
• Use An Interesting And Apt Image
The major enticing feature of Instagram is that it has a visual appeal. Various filtered posts attract the brain and are enjoyable. So, when users tap on the Instagram handle of the brand, they get directed to the account’s main page.
Filled with rows of square images, it builds an impressive impression for the user. Now if the profile is filled with disharmonious snaps, then the true identity of the brand will struggle to create an impact and sometimes users might turn away. But if the brand‘s identity is inviting, relatable and pleasing, then you are bound to get more followers.
Here you need to keep in mind that it is all about consistency. For example, check out MailChimp. It is a firm that provides email marketing service; however, their Instagram profile is all about light-hearted goofy and fun workers, bright colors, and more.
They have maintained a complimentary, and bright color for their posts and this unique aspect with regard to Instagram design and layout pushes the users to click the ‘Follow’ button.
• Get Customers To Feature For Your Products
One of the best methods to encourage the brand engagement is to appeal to the vanity of people. Just look at Benefit Cosmetics. Their Instagram profile is filled with real images of real people (customers) using their products.
Recently, fans posted more than 11,900 selfies through Instagram. Using the hashtag #realsies, they posted snaps of them using the mascara of Benefit Cosmetic. Based on these snaps, Benefit Cosmetics created an impressive mosaic view on the responsive design microsite. This was linked to the ‘they are real’ product page.
• Engaging With Followers
Frankly, at the end of the day, the major driving force for increasing the visibility of the brand and developing sales on Instagram comes from the engagement with the audience. Now this might seem small, but it will simply pay off in a great way. The best thing about this method is that it can benefit businesses of all sizes and help them to have the required follower engagement.
Take the example of Coca-Cola. This soft drink giant proves one is never too huge when pushing a brand through social media, especially Instagram. It regularly shares and tags the cola themed posts of followers and even promotes the personable side of the ‘Share A Coke’ campaign.
• Display Behind The Scenes
One of the best methods to enhance the intimacy of your fans with your brand is by showing the behind the scenes views of your brand. A shining example of this is Alice and Olivia’s designer Stacey Bendet. She showcases how one must connect with customers in an unparallel manner through Instagram.
As per Instagram, Bendet shares the videos and photos that display what she feels, sees and thinks at the moment. It provides her followers the genuine glimpse of her fashion and design life and what inspires her brand and success. Bendet feels that developing and creating a brand impact involves not just displaying the product but the entire story around it.
• Imitating The Fans
Somewhat in early 2011, Chobani found that before their brand joined the platform Instagram, their fans posted various photos of their artful and exciting concoctions through the Greek yogurt. And as per Instagram, the fans of Chobani employed hashtags like #chobani and #creationaday to display yogurt as the major ingredient and not just a simple breakfast item through the snaps of the imaginative usage of the product.
Somewhat it seemed fitting for Chobani to have and develop followings by piggybacking off the creativity of their fans. Hilary DuPont who is the content manager of Chobani’s Brand Communication team feels that to get close to their followers, they need to continue to do what consumers are doing. So, if consumers are posting snaps of various smoothies, then they need to do the same.
Tapping Into Sales And Brand Potential of Instagram
No doubt, Instagram is going to be one of the largest players in the world of e-commerce. So, you brand will surely benefit from the strategies presented in this article. So, go ahead and try them.
Sandra Christie, a writer for iDigic, has several published articles about social media that talk about general improvement of your social feed, and get more brand presence using it.