Once upon a time I used to work in an office from 8am in the morning until 5pm or sometimes 6pm at night. One of my biggest frustrations was creating graphics. You see, the in-house graphic designer was gone and I ended up having to outsource all the design work to remote workers.
You know how it is when you have to outsource something to someone who doesn’t work for you full time, you don’t get your graphics back instantly. In some cases, clients would need something before the end of the day, which left me attempting to do it myself with my limited knowledge of Photoshop.
Honestly, it wasn’t the fact that a full-time designer was needed, sometimes graphics needed simple text edits. But the challenge of dealing with design without an in-house graphic designer started to turn into a nightmare for me.
While I wanted to do all the graphics myself, I didn’t have time to spend learning Photoshop in order to make graphics amazing. I was struggling, until one of my best friends told me she uses Canva at her job to make graphics.
I paused. I’d never heard of it. I went over to Canva.com, signed up for a free account and joined their Design School. I haven’t looked back since. So, in case you haven’t hear the news, Canva is the free tool you can use to create beautiful graphics. I use Canva for creating:
- Images with branded text for my blog
- Pinterest graphics for my blog
- Click to Tweet graphics for my blog
- Promotional graphics for workshops and courses
- Presentations for workshops, virtual summits and course content
- Checklists and workbooks for content upgrades
- eBook and other book covers
Heads up, I’m not even a graphic designer, but how am I able to create all of these beautiful graphics? Well, thanks to Canva, I’m no longer stressed out about outsourcing and paying for design.
However, I must give you a quick disclaimer. When it comes to branding I highly recommend working with a professional designer. Professionals will ensure your colors, fonts, and logo all mesh with your target audience and your offerings. If you want custom work that helps your brand stand out, work with a professional to achieve those results.
While I didn’t start out with a brand for my blog, four years after I started it, I finally sat down with a designer for my personal brand. Let me tell you, I’ve gotten so many compliments on it! Plus, I never need to worry about what font or colors to use for my blog, graphics, and other promotional materials.
One of the things I love about Canva is that it’s completely free. However, if you upgrade, you can load your brand, logo, fonts, and colors as defaults, which means creating is faster and easier.
Even better, Canva allows you to resize graphics. Say you create one graphic for Twitter but you need one for Pinterest and other for Instagram. Instead of recreating those graphics, all you do is click the “Magic Resize” button and viola! There it is.
Now that you have the perfect tool for creative beautiful graphics, here’s a word of advice. I’ve seen people use Canva to create terrible graphics that are quite busy and have too many colors. What can you do to consistently create beautiful designs? My rule is, keep it simple! Check out Canva’s Design School to learn how to create graphics the right way and wow your audience with your beautiful visuals.
What tools to you use to create graphics for your blog and business?