Today’s guest blog is brought to you by Alex Lyman. She is a multimedia journalist, writer, blogger, and communication professional.
When you think of Pinterest, you probably think of browsing hundreds of style tips, arts and crafts, DIYs, and recipes – which is what many people use their Pinterest accounts for. However, what you may not know is that bloggers and small businesses are getting big results by pinning their ideas on social media.
Many small (and large businesses) have blogs connected to the company website. Entries include updates on changes within the company, industry news, and general tips and tricks for customers. But unless a reader is specifically coming to your site to read your blog, it can be difficult to bring in new audiences, and potentially new customers. That’s where Pinterest comes in. By pinning your company blogs on the site, you are not only drawing readers to the blog, but creating a reputable brand and recommending your company’s products or services.
So how do you make the most of Pinterest’s large network and users in need of information? The trick is to be user oriented and creative when you pin your blog posts and websites to Pinterest.
Frame Your Title As a Need
When Pinterest users search the site, they either use broad subjects like “Christmas Decorations” or how-to questions like “How to make money blogging.” You can use both of these search techniques to create pins that boost your SEO and findability. If you are an independent accountant and are looking to bring in clients for the upcoming tax season, you could write a blog entitled “How to Find a Reputable Accountant to Do Your Taxes.” Your pin for the blog should have the same title. That way, anyone searching “taxes” or “how to do taxes” or “find someone to do my taxes” will be more likely to see your site in their results. Similarly, if someone is simply browsing and comes upon your pin, they will know exactly what they are clicking on. In fact, framing your title as a need, may remind the reader that they have that need, and should get reading!
Create Engaging Pins
When you have a blog post ready to publish, you make sure that it will captivate and excite the reader, right? Well, you do the same when you create a pin. Each pin must include an image, so be sure to pick on that is engaging, eye-catching, and represents the post and your company well. If a reader notices a good image, they are more likely to click in.
And just like you include keywords in your pin title, be sure to include them in the summary of the pin. The summary should be clear and concise, but also give the reader enough of a taste to click the pin.
Finally, when you choose the pin link, make sure it goes directly to the post you want the reader to see, rather than your blog as a whole. The last thing you want a viewer to have to do is to search for the post they were interested in.
Pin Your Posts to Your Boards
Pinterest allows you to categorize your pins and repins into boards for easy finding later. The most viewed accounts and pins always have very organized boards that are clear and engaging to the viewer. By titling your boards in a specific way, other Pinners can see exactly what you have in that board, and if it interests them. Also, do not only post your own blogs and sites. It builds your credibility to pins ideas and posts from other users and companies that you admire. The idea is to share ideas, not clutter feeds with just your content.
Join Group Boards
Group boards are just like the regular boards, except that anyone can post to them, not just the owner or creator. These boards are usually categorized by a specific topic or interest, and allows users to share pins with like-minded pinners. These boards have very specific benefits, and they all have to do with followers. The “follow all” button makes it easier for board users to follow your pins, and increases your chances for views and repins, especially since the followers of posters can also see and interact with your group board. You’ll also develop a network from group boards that have the same interests as you, or that are specifically interested in you. This network not only increases your money-making potential, but also adds value to your brand. Think about it- your group board contributors are acting as brand ambassadors both online and in real life. And by interacting with them on a Pinterest group board, you can help shape the narrative that the board evolves into. On that note, be sure to monitor the board for any content that doesn’t fit your intentions, and don’t feel bad about ejecting any members that aren’t posting appropriate material.
Engage in the Community
Don’t forget, Pinterest is meant to be a community! Check out other Pinner’s content and follow them. Comment and like pins, and even repin them if they are relevant to your industry. Not only will you create a meaningful conversation with others, but you may learn new things you can apply to your business. While Pinterest is valuable in driving traffic to your blog, it can just as easily be a branding tool and community builder. And the strong community you have, the stronger your business will be.
Check Out Brands That Are Pinterest Rock Stars
Looking for a little inspiration? Make sure to look at the brands that are doing Pinterest right. Nordstrom is well-known for not only creating compelling products out of its clothing but also repinning quotes and other fashion brands, as well as offering fashion tips to users to create the feeling of looking at magazines with your best friend.
Lowe’s is also a heavy-hitter when it comes to sharing DIY and home improvement tips. Not only can you shop for products that Lowe’s carries, but you can find how-to instructions in their one-stop shop Pinterest.
And for the foodies, Kraft has organized its boards into recipes for every type of food imaginable. Not only are the pictures guaranteed to make your mouth water, but the recipes are practical for the average family dinner.
Alex Lyman is a multimedia journalist, writer, blogger, and communication professional. She has worked in television news, print, radio, film, and is currently a marketing copywriter at Western New England University and blogger for The Huffington Post. Alex has a BA in Communication and MS in Organizational Leadership. Visit her website at www.alex-lyman.com.
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