What’s the Difference Between Sales and Marketing?
Honestly, people tend to mix the two, after all, what’s the real difference between sales and marketing.
Both of them include the things you do to generate revenue for your business or create a buzz about your creations and get your cash flow on hyper speed.
Marketing was something I fell into, after all I went to Belmont University to get a degree in entertainment. (Yes, to all of you living outside of Nashville, it’s a thing).
I took an 8-week night class called Introduction to Marketing, because, unexpectedly, my degree in entertainment ended up being a business degree and required business courses. (What a sneaky plan).
It made quite a different going from spending one class watching music videos and discussing what made an artist stand out, to learning about marketing. But the more I studied marketing, the more I realized it’s all combined.
If you want to be:
- a famous musician
- the next J.K. Rowling
- write a highly popular blog
- have more followers on social media
- build your email list
- become a known expert in your field
- stop worrying about cash flow for your business
- escape the rat race
Well, you need marketing to do all of these things.
Marketing is a pre-planned set of activities to get others talking about who you are, what you do and how you help them!
Sales are the result of those marketing activities that leads to someone taking action.
The key is, marketing should be fun! The past three months I’ve been working on a personal marketing campaign for my novel, The Five Warriors, which released 9/9/2015!
It all led up to a fun book release party that exceeded my expectations. You can click here to see pictures from the event!
The launch involved digital marketing strategies all designed to generate a buzz before the book came out.
The three top things I learned included:
- Have a plan: even if you’re just brainstorming, write down the marketing activities you want to start with
- Get help: it’s imperative to have raving fans on your team who are excited to promote your work.
- Be flexible: once you get started, you’ll have more ideas come up, some you can work in and some you’ll need to save for another timeframe
- Say thank you: people amaze me every single day, not only were my friends incredibly supportive, but also perfect strangers I met online and in person.
Whatever project you’re working on, make sure you do the marketing that leads to the sale. And if you need help getting started, just download the free marketing checklist.
Finally, along the way several things kept me inspired but reading this quote certainly motivated me to keep going.
“The critical ingredient is getting off your butt and doing something. It’s as simple as that. A lot of people have ideas, but there are few who decide to do something about them. Not tomorrow. Not next week. But today. The true entrepreneur is a doer, not a dreamer.” – Nolan Bushnell
What motivates you to keep going?